Sentral announces key appointments to its executive leadership team

Executives Lisa Yeh, Lisa Tully-Lavian, Matt Darling, and Louise Parsons-Davey Join Sentral
November 2, 2021 (DENVER, Colo.) Sentral, the category defining proptech company, is pleased to announce the appointments of new executive team members who will further the company’s goals of redefining the way people live, travel, and work: Lisa Yeh as senior vice president, asset management and finance; Lisa Tully-Lavian as senior vice president, marketing; Matt Darling as vice president, technology and engineering, and Louise Parsons-Davey as vice president, revenue, distribution and sales. All considered leaders in their respective fields, the five new additions will bring strategic direction to their teams and play critical roles as Sentral continues to bring its flexible living model to new markets.

Lisa Yeh, Senior Vice President of Asset Management and Finance

A seasoned executive with real estate experience in asset management, operations, innovation, and development, Lisa Yeh oversees the performance of each Sentral community, developing and executing strategic and operation plans that ensure overall alignment and success of the Sentral portfolio. Prior to Sentral, Lisa oversaw operations, asset management, CSR, and procurement for Essex Property Trust’s — a best-in-class REIT and member of the S&P 500 — $20 billion+ real estate portfolio across 250 locations.

Lisa Tully-Lavian, Senior Vice President of Marketing

Lisa Tully-Lavian leads Sentral’s global marketing efforts, including branding, product marketing, data analytics, media, and corporate communications. Lisa most recently served as the executive vice president of marketing at Highgate where she oversaw all aspects of the organization’s marketing, corporate communications, digital presence, and brand development. Earlier in her career, Lisa led marketing, customer research, acquisition, and ecommerce efforts for Departures Magazine, American Express and S&P Global.

Matt Darling, Vice President of Technology and Engineering

An accomplished leader and cutting-edge innovator at the intersection of digital and physical experiences, Matt Darling is responsible for making Sentral a best-in-class mobile-first proptech platform. Matt previously led technology at Madison-Reed where he was instrumental in opening the brand's first 30 physical locations.

Louise Parsons-Davey, Vice President of Revenue, Distribution & Sales

Louise Parsons-Davey designs and directs Sentral’s revenue optimization, sales, and distribution strategies. Louise leverages her experience in revenue management, with broad expertise in luxury and lifestyle hotels, to optimize revenue for Sentral’s growing national portfolio. Most recently, she served as the vice president of revenue and distribution at Highgate.
 “It is a pleasure to welcome Lisa Yeh, Lisa Tully-Lavian, Matt Darling, and Louise Parsons-Davey to Sentral. Together they further enhance our talented leadership team as we set out to build the world’s largest flexible living community,” said Sentral CEO Jon Slavet. “Their unique sets of experiences, and vast expertise in their respective disciplines, will power our vision to redefine home.”
These appointments join current executives Tom Klaess, senior vice president of third-party management, and Charlie Kirschner, vice president of product strategy, rounding out Sentral’s experienced executive leadership team.

Sentral is a leading proptech innovator building the world’s largest flexible living community, backed by ICONIQ Capital. Sentral’s network of urban residential communities establishes a new category in flexible living that redefines the way people live, travel, and work. This new category, called Home+, combines the comforts of home with the adventure of travel. Offering both designer-furnished and unfurnished homes with flexible lengths of stay, Sentral enables residents to live or visit amenity-rich buildings in the nation’s most coveted cities including Austin, Chicago, Denver, Los Angeles, Miami, Seattle, Atlanta, and Nashville (coming soon) for any period of time, whether a night, a month, or multiple years.
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